Konfidence

Konfidence is a family run company who specialise in baby and child swimming products. They have grown from selling just their award winning Konfidence jacket, to a wide range of different products, all sold to countries all over the world.

The Brief

Having grown the company successfully year on year, Konfidence were doing well, but they were lacking much of a presence on social media. Design & Social came on board to help them develop a successful blogger outreach campaign- the #swimologists were born. We targeted 10 highly influential parenting bloggers and worked with them on an ambassador campaign. The campaign was so successful that we have just started it again for the second year running. Design & Social also now manages all aspects of Konfidence’s social media channels- including strategy and content creation, as well as an exciting new web design project lined up for Spring 2015.

The Outcome

The original #swimologists campaign was a huge success and we managed to target some of the biggest influencers in the parenting blog community. The result was lots of highly creative and original content including YouTube video creation, photography, social media mentions and blog posts- all helping raise brand awareness, SEO and ranking and social media, while of course increasing sales. After the success of the 2014 campaign, we have just introduced the new #swimologist program for 2015, again targeting 11 new parenting bloggers- all with a combined reach of 700K+

We also now manage all aspects of Konfidence’s social media channels- producing unique and creative daily content and interacting with their customers.


If you would like to find out more about how we can help you improve your online presence